Data Protection

Your personal data (e.g. title, name, address, e-mail address, telephone number, bank details, credit card number) are processed by us only in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). The following regulations inform you about the purposes of processing, recipients, legal bases, storage periods, as well as your rights and the controller responsible for your data processing. This privacy policy refers only to our websites. If you are redirected to other sites via links on our pages, please inform yourself there about the respective handling of your data.

 

(1) Purpose of processing

Your personal data, which you provide to us during the ordering process, is required for the conclusion of a contract with us. You are not obliged to provide your personal data. However, we cannot send you the goods without being informed of your address. For some payment methods, we require the necessary payment data in order to pass it on to a payment service provider commissioned by us. The processing of the data entered in the ordering process is therefore carried out for the purpose of contract fulfillment.

If you send us an inquiry by e-mail, via a contact form, etc. before the contract is concluded, we process the data received in this way to carry out pre-contractual measures and answer your questions about our products, for example.

In the event that a customer account is opened, your data (in particular name, address, payment method, e-mail and password) will be processed for registration and the creation of a customer login. With the stored data, you can shop faster with us and view your past orders at any time. You can remove the account again by sending us a message or using a delete function.

(2) Legal basis

The legal basis for this processing is Art. 6 Para. 1 b) GDPR.

(3) Recipient categories

Payment service providers, shipping service providers, hosting providers, if applicable inventory management system, if applicable suppliers (dropshipping).

(4) Storage period

We store the data required for contract processing until the end of the statutory warranty and, if applicable, contractual guarantee periods.

We keep the data required by commercial and tax law for the statutory periods, regularly ten years (cf. §257 HGB, §147 AO).

The data processed for the implementation of pre-contractual measures will be deleted as soon as the measures have been carried out and it is clearly not leading to the conclusion of a contract.

 

Please note that all PayPal transactions are subject to the PayPal Privacy Policy:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

 

(1) Purpose of processing

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics 4 uses so-called "cookies", text files that are stored on your end device and which allow us to analyze your use of the website. According to Google, no individual IP addresses are logged or stored in Google Analytics 4. Analytics does not provide precise location data. Instead, the following metadata is derived from IP addresses: "City" (and the derived latitude and longitude of the city), "Continent", "Country", "Region", "Subcontinent" (and the ID-based equivalents). For access originating from the EU, IP addresses are only used to derive location data and are then deleted immediately. They are not logged, are not accessible and are not used for any other purpose. When collecting measurement data in Analytics, all IP lookups are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing. These servers are also located outside the EU.

Google Analytics includes the User-ID function. With the help of this function, sessions can be assigned a permanent ID, allowing user behavior to be analyzed across devices. When using IDs, no prohibited personally identifiable information is used and User IDs do not contain information that would allow third parties to determine the identity of a user. Remarketing target groups can be created based on the User IDs. However, Analytics only collects the User ID and the device ID for the last device associated with a logged-in user.

We use the Google Signals function. With this function, additional information is collected about website visitors who have activated personalized ads, and ads can be delivered to these visitors in cross-device remarketing campaigns.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

(2) Legal basis

The legal basis for this processing is your consent in accordance with Art. 6 Para. 1 a) GDPR.

(3) Recipient categories

Google and its partner companies.

(4) Transfer to a third country

Google Ireland Limited is a company affiliated with Google LLC. Google LLC is based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043). The basis for the transfer of personal data from the EU to the USA is the EU-US Data Privacy Framework.

(5) Storage period

14 months

(6) RIGHT OF WITHDRAWAL

You can withdraw your consent at any time with effect for the future via our cookie banner or via our website.

You can also generally prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

Furthermore, you can prevent Google from collecting the data generated by the cookie and related to your use of the website and Google from processing this data by downloading and installing the browser plug-in available under the following link: optout

 

Purpose and functionality

The data management solution Shoplytics® is used on this website. Shoplytics® serves the technical control, coordination and controlled execution of various web-based functions and - after express consent - also the management of analysis and marketing technologies (e.g. Google Analytics, Google Ads, Meta Pixel).

Shoplytics® aims to ensure data-sparing, performance-optimized and structured execution of these technologies. In particular, it supports:

• data protection-compliant control of tracking and analysis scripts
• optimization of loading times through intelligent script management
• separation between technically necessary and consent-required functions
• secure implementation of consent requirements

Shoplytics® acts as a technical control layer ("technology manager") and does not process personal data on its own servers.

The network connections triggered by Shoplytics® primarily serve to load technical control resources (e.g. configuration files, script control logic). Tracking or marketing technologies are only activated via Shoplytics® after the user has given valid consent.

Before consent is given:

• no activation of analysis or marketing services takes place
• no personal data is transmitted to external tracking service providers
• no profiling or user analysis takes place

In particular, no IP address is transmitted to external tracking or marketing providers before consent is given.

The integration of the Google Tag Manager does not take place directly via Google servers, but exclusively via a technically controlled first-party proxy (e.g. via a subdomain such as stream.reber.com). This enables data protection-friendly integration within the own infrastructure.

Shoplytics® stores technical status information (e.g. under the key "shoplytics_dsgvo_no_track") in the browser's localStorage. This information serves exclusively for:

• managing the consent status
• technical control of script releases
• bot detection
• loading time optimization

No personal data is stored in this process.

The initial loading of Shoplytics® is carried out exclusively to perform technically necessary functions, in particular for consent management, ensuring system stability and controlling data protection-relevant processes.

This initial loading is based on:

• § 25 Para. 2 No. 2 TTDSG (absolutely necessary for the provision of a telemedia service)
• Art. 6 Para. 1 lit. f GDPR (legitimate interest in a data protection-compliant, secure and performance-optimized provision of the website)

Activation of tracking, analysis or marketing technologies only takes place after express consent in accordance with § 25 Para. 1 TTDSG and Art. 6 Para. 1 lit. a GDPR.

Shoplytics® handles both basic technical functions and - after consent - the control of optional tracking services.

Technically necessary functions (without consent):

• Consent management and compliance with GDPR requirements
• Technical control of script release
• Performance optimization
• Security and stability measures

Functions requiring consent:

• Activation of Google Analytics 4
• Google Ads Conversion Tracking
• Meta Pixel and Meta CAPI
• Other marketing and analysis services

These functions are technically blocked until consent is granted.

The initial integration of Shoplytics® is carried out exclusively to implement technically necessary and data protection-relevant control functions and is therefore permissible without prior consent.

Actual processing of personal data by analysis or marketing systems only occurs after the user's express consent via the consent banner. The decision to reject is possible at any time and does not result in any disadvantages when using the website.

The use of Shoplytics® is therefore in accordance with the requirements of the GDPR and the TTDSG.

Is Google Analytics 4 used in Advanced Consent Mode?
Use is possible and recommended to improve data quality. By default, however, "Basic Consent Mode" is used.

Are Google Signals active?
Yes.

Is Google Analytics 4 used with cookies?
Yes. Without cookies, meaningful use is severely limited.

Is server-side tracking used?
Yes. Within the framework of a first-party setup via own infrastructure (e.g. stream.reber.com).

Are Enhanced Conversions used in Google Ads?
Yes.

Is Meta CAPI used in server-side tracking?
Yes.

 

(1) Purpose of processing

Technically necessary cookies are used on this website. These are small text files that are not permanently stored in or by your internet browser on your computer system. These cookies enable, for example, several products to be placed in a shopping cart.

Other cookies remain permanently and recognize your browser on your next visit. These cookies enable you, for example, to permanently save your passwords for a customer account.

(2) Legal basis

The legal basis for processing is Art. 6 Para. 1 a) GDPR.

You may have expressly given the following consent:

This website uses cookies and similar technologies to provide the best possible experience, deliver content, analyze access and display personalized or non-personalized advertising. Cookies and advertising IDs can be used in the process. By clicking on "Accept all", you consent to analysis and marketing technologies being loaded and executed via Shoplytics®.

(3) Storage period

Technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have a varying lifespan from a few minutes to several years.

(4) Right of withdrawal

If you do not want these cookies to be stored, please deactivate the acceptance of these cookies in your internet browser. However, this may result in a functional restriction of our website.

You can withdraw your consent to permanent storage at any time by deleting the stored cookies via your browser.

 

(1) Purpose of processing

When you register for the newsletter, your e-mail address will be used for advertising purposes, i.e. within the framework of the newsletter we will inform you in particular about products from our range. For statistical purposes, we can evaluate which links in the newsletter are clicked. It is not recognizable to us which specific person clicked. You have expressly given the following consent separately or, if applicable, in the course of the ordering process: Subscribe.

(2) Legal basis

The legal basis for this processing is Art. 6 Para. 1 a) GDPR.

(3) Recipient categories

if applicable, newsletter delivery provider

(4) Storage period

Your e-mail address will only be stored for the duration of the desired registration for newsletter delivery.

(5) Right of withdrawal

You can withdraw your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows: Via an unsubscribe link in the newsletter.

 

If personal data of yours is processed, you are a data subject within the meaning of the GDPR and you have the following rights towards us as the responsible party:

1. Right of access

You can request information about your personal data processed by us within the framework of Art. 15 GDPR.

2. Right to rectification

If the information concerning you is no longer accurate, you can request a correction in accordance with Art. 16 GDPR. If your data is incomplete, you can request completion.

3. Right to erasure

You can request the erasure of your personal data under the conditions of Art. 17 GDPR.

4. Right to restriction of processing

You have the right to request a restriction of the processing of your data within the framework of the requirements of Art. 18 GDPR.

5. Right to data portability

According to Art. 20 GDPR, you have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format or to request its transfer to another controller.

6. Right to withdraw the data protection consent declaration

According to Art. 7 Para. 3 GDPR, you have the right to withdraw your data protection consent declaration at any time. The legality of the processing carried out on the basis of the consent until the withdrawal is not affected by this.

7. Right to lodge a complaint with a supervisory authority

If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR (in particular in the member state of your place of residence, your place of work or the place of the alleged violation).

Please also note your right to object under Art. 21 GDPR:

a) General: justified objection required

If the processing of personal data concerning you takes place

- to protect our overriding legitimate interest (legal basis according to Art. 6 Para. 1 f) GDPR) or

- in the public interest (legal basis according to Art. 6 Para. 1 e) GDPR),

you have the right to object to the processing at any time for reasons arising from your particular situation; this also applies to profiling based on the provisions of the GDPR.

In the event of an objection, we will no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

b) Special case direct marketing: simple objection is sufficient

If the personal data concerning you is processed for direct marketing purposes, you have the right to object to this processing at any time and without giving reasons; this also applies to profiling insofar as it is associated with such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

 

Controller for data processing:
Firma Paul Reber GmbH + Co. KG
Ludwigstraße 10
83435 Bad Reichenhall
Phone: 0 86 51 / 60 03 – 0
info@reber.com

Contact details of our data protection officer:
Ludwigstraße 10
83435 Bad Reichenhall
datenschutz@reber.com